Research Support Services

We provide comprehensive research support systems tailored to enhance your business efficiency and effectiveness.

We specialize in both Quantitative and Qualitative research services, each tailored to meet your specific needs and project goals.

Quantitative Research Services

Our quantitative services are designed for precision and scale. We offer:

CAPI (Field Interviews): From questionnaire design to survey programming and translation in 11 Indian languages, our CAPI services include trained field interviewers, regional supervisors, and real-time quality checkers. We ensure data is collected efficiently, analyzed professionally, and delivered in your preferred format.

CATI (Telephonic Interviews): We handle full-scale telephonic surveys with multilingual support. Services include translation, script checking, trained interviewers by language, and consistent quality monitoring. Customized reports and data analysis are provided to suit your needs.

CAWI (Online Surveys): We manage web-based surveys with multilingual programming, logic verification, and targeted online respondent recruitment. Deliverables include static reports or interactive dashboards.

Qualitative Research Services

Our qualitative services provide in-depth insights through human-centered research methods. These include:

Cognitive Interviews: Conducted online or in-person, these 30–60-minute sessions involve 10–30 participants and may include multimedia recordings and regional targeting.

In-Depth Interviews (IDI, Dyad, Triad): Tailored for consumers, experts, or professionals, these formats are flexible in size and structure. Incentives and special requirements are handled professionally.

Focus Group Discussions (FGD): Ideal for in-depth group feedback, our FGDs range from urban to rural locations, led by trained moderators in regional languages, with 4–6 sessions and media recording options.

Case Studies: Spanning 2–4 weeks, we conduct detailed investigations using interviews, field observations, and document reviews to create insightful deliverables that include charts, reports, and visuals.